PICTO

Steen Georg Christensen & Erling Andersen


PICTO - a picture of time
PICTO means picture, of course, so it is an excellent choice as the name of this watch. With its clean, minimalist graphic lines, PICTO represents a distinct picture of time in a way that no other watch does.
At the same time, its technical design is unique for a wristwatch.
The hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. PICTO is the first wristwatch created according to this rotating disk principle.

PICTO

Steen Georg Christensen & Erling Andersen


With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time. Where traditional watches show the time with the ticking hands, it is the watch face that rotates on Picto, giving the illusion of the earth moving and time passing. Conversely, the hour hand is fixed like a dot on the face, as Picto's only feature besides the minute hand – both in shiny, stylish steel.

Picto's innovative design and technology have taken the watch all over the world. It is a modern design icon that Rosendahl is now relaunching in its almost original form. However, the watch casing has been changed to enable the soft, supple silicone strap to glide straight through it, making Picto the epitome of the no-nonsense design that dominates today's fashion.

 

Steen Georg Christensen & Erling Andersen


Steen Georg Christensen & Erling Andersen

- The designers behind the Danish design icon from the 80s.

In 1984 two Danish designers, Steen Georg Christensen & Erling Andersen, had a stroke of genius when they created the spectacular Picto watch. A minimalist, almost aesthetic watch design in a graphic style and ”rotating disc” which is more contemporary today than ever before.

Unique design

With Picto, Steen Georg Christensen and Erling Andersen wanted to design a ”picture” of time. Where traditional watches show the time with the ticking hands, it is the watch face that rotates on Picto, giving the illusion of the earth moving and time passing. Conversely, the hour hand is fixed like a dot on the face, as Picto's only feature besides the minute hand – both in shiny, stylish steel.
 
Picto's innovative design and technology have taken the watch all over the world and directly into MoMA, the Museum of Modern Art in New York, where the watch is today a part of the museum's permanent exhibition.

The Specs


Item ID: 43360, 43461, 43362
Made in: Hong Kong
Lens: Mineral glass
ATM: 05
Movement: MIOYTA 2025
Battery: SR626SW
Accuracy: +/- 0,5 sec / 24 hours
Strap / Bracelet: Silicone
Dial: Black
Size: 30 mm, 40 mm, 45 mm
Case: IP Black
Recommended retail price: For price please contact your local distributor

Movie-clips


Downloads


43390_Picto.pdf
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